1. Proposal Structure and Story Design

How difficult is the proposal to audit for compliance?

I would have to first create a check list of all RFP requirements, and buyer terms and conditions, and then read the proposal from cover to cover

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The proposal appears to be compliant with RFP requirements, and buyer terms and conditions, but a compliance matrix is missing or incomplete to confirm compliance by cross reference to the RFP requirements

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I can easily find the page where a specific item is addressed by referring to the included compliance matrix of all RFP requirements, and key buyer terms and conditions

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Does the outline follow the solicitation’s proposal preparation instructions?

Not Applicable – there is no specific outline structure suggested by the solicitation

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The outline is based on the best way to tell our story, not the instructions

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The outline deviates from instructions to better tell our story, with a convincing explanation for the deviation

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The outline follows the instructions but we were unable to tell our story in a coherent manner

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The outline follows the instructions and we were able to tell our story in a coherent manner

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Does the structure of the proposal enable logical coherence in the story?

The proposal is comprised of many unlinked topics without a thematic thread or other guides as a roadmap for reasoning

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The proposal provides logical coherence between sections using cross references as a map for understanding the offer

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The proposal includes an executive summary and a placemat graphic to help the reader understand the overall offer and its key elements, in addition to cross references

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1. Proposal Structure and Story Design

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