Learn from the SMA approach and process used to win the world’s largest development and production program―the F-35 Lightning II Multirole 5th Generation Fighter Jet. This book reveals the secrets to managing the complexities of pursuing new business whether you are competing for large public sector projects or new commercial business opportunities. Executives charged with bringing in new revenues must appreciate and understand how to manage the vast complexities and scope of activities, and the coordination of individuals and teams from many different parts of your organization. In this book, author Frank Cappuccio provides detailed instruction and advice on how to manage your capture and proposal teams based on his experience leading the capture of the F-35 program for Lockheed Martin, the world’s largest competitively awarded program. The emphasis of this method is on managing, not thoughtlessly following a process. If you are responsible for bringing in new business, this book will help you develop the mindset to build winning teams and give you the tools to win.
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