This book will familiarize you with the SMA proposal process developed and refined over 40 years of successful practice. Learn about the methods and techniques we used to win over 3,000 competitions worth more than $400 billion for our clients. Our approach applies system engineering and program management principles to the development of proposals ranging from government procurements to commercial solicitations. Why do we specifically use the phrase “proposal development?” Successful proposals are designed, engineered, and built. The approach and process described in this book are based on systems thinking principles, just like how your firm’s product is designed, engineered, and manufactured, or your service offering is designed, configured, and provisioned. If you are responsible for bringing in new business or managing and writing proposals, this book will help you win your next competitive pursuit.
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